More and more homes are losing the land-line in favor of mobile phones.  Since everyone has a cell phone it may not make sense to also have a land line.  I know at my house when the land line rings no one wants to answer it because they know if someone wants to reach them they would call their cell so it must not be for them.

Sarah Radwanick, manager of marketing communications at comScore, sees this trend as something that not only should not be overlooked, but can be taken advantage of:

Mobile and tablet media consumption is becoming an increasingly important part of consumers’ daily digital lives and marketing strategies need to reflect these evolving consumption habits.  This shifting landscape creates a tremendous opportunity for marketers that understand how their audiences are engaging with these various devices throughout a given day and use this knowledge to develop smart strategies that most effectively and efficiently reach these multi-device consumers.

Even without looking at the amount of US consumers abandoning landlines, nearly 42 percent of mobile users in the US now use smart-phones – allowing an opportunity for businesses and brands to create unique and media rich mobile experiences for their customers.  From SMS campaigns, to mobile wallets, to app construction and TV interaction through the mobile channel, businesses and brands alike are beginning to truly engage their fans and customers in an efficient and effective way. This not only reminds the customers of their presence but it also builds a relationship with them that gives them even more top of the mind positioning.

For a look into how to take your business into the mobile world of advertising, call today to speak to me about how to get started interacting with your customers in a way like never before.

Did you know that Over 90 percent of people in the US have a cell phone? That is a lot of potential customers. Who don’t read their text messages? Who wont use a fantastic coupon? That is the clear picture on how the SMS text message coupon campaigns will work for you. You are going to get exposure, and you are going to get customers. What you do with that is up to you.

SMS marketing provides immediate access to your goods or services as well as links the audience to your location. It puts your business in their thoughts, and the likelihood of their visit is very good in the future. This is an excellent way to build customer loyalty, and it will boost the reputation of your brand considerably. You know the old cliché, “out of site, out of mind.” Don’t let that happen to you. Not keeping up with the changing trends and business tools that are being introduced has been the downfall of many potential success stories.

If you do not have a mobile-friendly website, it is highly recommended that you get that addressed right away. A lot of people are turning to their smart phones instead of their computers nowadays. After you do this, it is good to start building the data base that you need, and know what audience that you wish to target. Get the word out there about all that your company has to offer! Social media and you-tube are perfect methods to do this through.

Get these SMS coupons ready and going. You will see your likes increase, blog and sites hit more, revenue doubling or tripling and so much more. Stay ahead of the game. The amount of texts that were going out last year has more than doubled this year. If you get left behind, the other guy will get the prize. Don’t let them beat you in the race. You know how competitive business is. This is the way you will succeed and exceed your top goals.

With SMS text messaging we can do this too.  We can engage our customers, who have already opted-in and agreed to accept our text messages because they like this business. We can ask them to respond to a survey or question like “Which is better pizza or pasta? text answer to 72727″  Now we have enticed them to engage and they are thinking about our pizza and pasta.  We aren’t promising them a discount or anything free we are just touching them with our brand and reminding them we are here – ready and waiting for them. It cost us very little – virtually pennies. We can do this multiple times per month or over a couple of months.  In this way we are communicating with them and building a relationship with them that they will value and return to.

We are so lucky to be living in this time.  It was never before possible to do this.  Print adds are often unnoticed and unread, radio and TV adds are easily missed if you aren’t listening closely, even a marquis requires you to be in a certain location to be exposed.  The gens X and Y consider already email passé. Now we can touch customers any time and 95% of the messages are read within 5 minutes! Nobody leaves home without their cell phone. The future is mobile.

If you could increase customer base, customer loyalty, frequency, number of transactions and revenue when would you want to start?

If you are not at least building a database now you are slipping behind the competition because they see the future and it is mobile.