37% of Americans are active email users
41% have a Facebook account
92% have a cell phone
Which one reaches more people no matter where they are?
The average text message stays on the phone for 12 days and is read more than once.
In the next three years more web browsing will be done on a mobile device than computer.
By 2012 half of the US population, approximately 160,000,000 people, will have used their mobile devices to download coupons and make online purchases.
More people own a cell phone than a tooth brush.
276 M mobile phones in the US, 92% of the population. We send 4.1 billion text per day - 2X the number from last year.
39.2 is the average age of a “frequent” text user.
3X The average American sends 3X more text messages than phone calls per month.
98% of cell phones are text enabled
67% of all mobile users would like to receive reminders or alerts.
Comparison of Marketing Read-Rates:
5% Email Campaigns
1.5% Direct Mail
.25 Print Advertising
97% Mobile Marketing